Ranggasena Tranggana
Turning ad spend into measurable growth.
Performance ads and e-commerce strategy across Southeast Asia and the U.S.
Profile
Growth is a science.
I am Ranggasena Tranggana, a performance ads and e-commerce strategist based in Jakarta. With 5+ years operating across Southeast Asian marketplaces and U.S. direct-to-consumer brands, I specialise in making advertising budgets work harder — and proving it with data.
Budget Ownership
Managed up to $130K/month across five multi-brand performance campaigns with full accountability for results.
Data-Driven Decisions
Translating attribution data, competitor analysis, and dashboards into profitable growth strategies.
Team Leadership
Led a 20-member ads advisory team supporting over 13,000 active marketplace sellers.
Cross-Regional
Collaborated with stakeholders across Indonesia, India, Malaysia, and Singapore in fast-paced environments.
Selected work
Campaigns, operations, and teams — measured in outcomes that matter.
2026
E-commerce & CRM at Surganya Motor
Currently leading e-commerce and CRM operations for PT Surganya Motor Indonesia, coordinating sales, customer lifecycle, and digital presence for one of Indonesia's prominent motorsport retailers.
2025
Multi-Brand Paid Media at Equinox Technology
Owned a $130K monthly ad budget across five U.S. DTC brands on Meta, Google, Microsoft, Pinterest, and Criteo. Grew flagship brand revenue from $102K to $146K during peak season and lifted portfolio ROAS by 41.7% to 4.92 by tightening attribution and overhauling creative direction.
2024
Lazada Seller Growth at Accenture
Led a 20-member ads advisory team supporting 13,000+ active Lazada Indonesia sellers. Raised median ROAS for underperforming accounts from below 5 to above 8 in four months, and grew the seller investment rate from 0.8% to 1.8% through coaching, dashboards, and cross-regional stakeholder alignment.
2023
Marketplace Expansion at IMAR MAX
Managed multi-channel marketplace operations across Shopee, TikTok Shop, Tokopedia, and Shopline. Achieved Shopee Mall status for the brand, coordinated warehouse and fulfilment workflows, and led a team covering design and admin operations.
Toolkit
Platforms, tools, and disciplines that power every campaign and decision.
Paid media
- Meta Ads
- Google Ads
- Microsoft Ads
- Pinterest Ads
- Criteo
- Performance Marketing
Analytics & data
- SQL
- Jupyter Notebook
- Python
- Metorik
- Dashboard Reporting
- Attribution Modeling
Marketplaces
- Shopee
- TikTok Shop
- Tokopedia
- Lazada
- Shopline
- WordPress
Strategy & ops
- CRM Coordination
- E-commerce Operations
- Creative Direction
- Team Leadership
- Competitor Analysis
- Seller Advisory
Credentials
Formal certifications that back the analytical side of the work.
IBM Data Science Professional
- 2023
- Coursera
- Jupyter Notebook
- Machine Learning
- Python
Data Analyst in SQL
- Apr 2023
- DataCamp
- SQL
- Data Analysis
- Reporting
EF SET English Certificate
- May 2025
- EF Standard English Test
- C1 Advanced
- 68/100